And I knew that publishing another list of 20 tools wouldn’t work. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google. So even though long tails have relatively low search volume levels, they’re much easier to rank for.
Avoiding these common mistakes can help you create more effective keyword strategies, driving better results for your SEO and PPC campaigns. By following these tips, you can enhance the performance of your PPC search campaigns, driving more relevant traffic and achieving better conversion rates. Watch our video tutorial for a quick introduction to SEO, how it works, and why it’s an important digital marketing process. Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor SEO Anomaly your rankings. The relevancy of the content to what the user is searching for is the number one SEO factor.
It’s a third-party research that mentions Unilever in a relevant context. We believe Gemini pulls some data directly from Patino Law’s Google Business Profile, including location, contact info, and reviews. For example, in the screenshot below, we worked with DSLD Mortgage to create a guide on mortgage payments. When you turn on personalization, LLM engines like ChatGPT can tailor responses to your search history or preferences, adding even more variety to what’s returned. Since these engines use different data and methods to retrieve and summarize content, the same question may produce different answers depending on where you ask it. At Exposure Ninja, we’ve been experimenting with GEO across industries, testing what actually works to earn visibility in these new search platforms.
Just enter details about your business when setting it up, select one of the suggested article ideas, and it’ll generate a detailed outline complete with images, subheadings, and more. One study found that moving up one spot in search results increases your click-through rate (CTR) by 2.8% on average. You’ll get a list of all the errors, warnings, and notices regarding your images. For example, images that are broken, too large, missing alt text, etc. And SEOs need to tweak their techniques to take advantage of as many SERP features (special results that aren’t just the standard blue links) as possible.
After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.
