If you’re new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot. You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example. One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword. Compare this number to the keywords with the highest difficulty score you already rank.
Core Web Vitals are metrics Google uses to score a user’s experience with a web page. These users are buying a specific product or service but need more information. For example, if you want to rank for “How to learn SEO,” write an informational guide, not a landing page about SEO services. In fact, Backlinko analyzed 11.8 million Google search results and found short URLs tend to rank higher than long URLs. Also, ensure the information you provide and reference is 100% accurate.
This means creating content that directly answers the queries and meets the needs of your target audience. Search engines penalize duplicate content because it offers no new value to users. Original content, on the other hand, provides unique perspectives and insights, setting a website apart from its competitors. That’s why we offer a free and Premium version of our WordPress plugin, allowing you to get started with SEO without too much trouble. Our free plugin comes with features like the SEO and readability analyses, which give you feedback on your content right away.
This is one of those areas where it’s essential to focus on the details. Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results.
Google’s algorithm evaluates over 210 known ranking factors to determine where a webpage appears in the SERPs. These Google ranking factors include content, page speed, mobile compatibility, and backlink relevance to the search query. Optimizing your website according to these SEO ranking factors increases the likelihood of ranking on the first page, leading to greater visibility, traffic, and conversions.
Website and page speed impacts not only user experience but also search rankings. Google loves fast websites since they reduce bounce rates, so they keep users on their sites. Slow websites will be ranked adversely since they tend to frustrate users. Besides publishing original content and getting backlinks, one of the most well-known ranking factors is the use of keywords on websites. As you’ll see, that’s usually a combination of great content (see the next tip) and off-page SEO signals like inbound links and social shares. And thanks to E-A-T, it can also include the authority of the content’s creator.
High-quality content is the cornerstone of successful SEO and the key to attracting organic search traffic. In the realm of SEO, content does more than just fill your web pages—it engages your audience, answers their questions, and solves their problems. When search engines like Google decide which pages to rank highest for a given query, one of the primary factors they consider is the quality and relevance of the content. Link building is a powerful strategy within SEO that requires creativity, persistence, and a focus on building genuine relationships and high-quality content. By employing the strategies outlined above, you can enhance your site’s authority, improve its search engine ranking, and drive targeted traffic to your website.
In one case, a retail client faced strong competition but managed to improve product descriptions and incorporate customer reviews effectively. Gradually, as each KPI improved, their rankings and conversions SEO Anomaly rose noticeably. I track organic traffic to know how many users visit my site from unpaid search results.
This ongoing monitoring allows you to see trends and changes in your local rankings, offering insights that can be invaluable for adjusting your local SEO strategy. To use Local Rank Tracker effectively, first, you’ll need to set up your project. This involves specifying the keywords you wish to track and the geographical areas you’re interested in.
The impact of activities related to Google My Business has grown significantly since 2018. As a grouping of ranking factors, Google My Business has jumped from 25% in 2018 to 33% in 2020. It’s worth noting that this year’s survey, unlike its predecessors, doesn’t track the impact of social signals on local rankings.
